I’m a creative thinker, and as such there are many things that I can offer. While in Champlain College's Graphic Design program, I’m specialized in web design and have taken many courses in all aspects of the process, including coding, typography, and communication. Working for the Champlain College Publishing Initiative has also expanded my skills to include writing, photography, and social media management. Currently, my freelance services include the following:
Logo Updating/Logo Design
Whether you have a logo that needs some sprucing up or you have a brand but need a logo to go with it, I can create just what you need to represent your company. Your logo is one of the first things people see, so it needs to be memorable and well-communicated.
Just started up your business and need to create an identity to go with it? That's what I'm here for. Everything from typography, graphics, color palettes, and photos needs to be coherent in a brand, and I've learned to do so through several classes (and both jobs at the Lake Monsters and CCPI!) See Apex Magazine, Gander Mountain Rebrand, and Reed's Roofs under my projects tab.
Graphic Design/Publication Layout
If you're writing a newsletter, magazine, newspaper, or book (or any other form of printed material for that matter), it needs to be well designed in order to be easy to read and to keep the reader interested. I've been doing publication design for the last 4 years (it's one of my favorite things to do!) and I can help you design the layout for your next printed project.
You've got your company, you've got your brand, and you've got your brochures. Having a website is one of the best ways to spread the news of your business or project so millions of people can see it. Whether you just need help designing your new website, redesigning your old website, or if you have a new website that needs to be completely designed and developed, I can help. I've taken several website development courses in addition to managing Wordpress websites for my jobs. If you want a website built from the ground up in HTML, I can do that. If you'd rather build your website using a host such as Wordpress, Squarespace, or any others, I can do that too.
Social Media Management
If you've got everything else under control and you just need help maintaining a presence online through various social media accounts, I can help with that as well. People are fond of companies who interact with them and respond to them online, or who are personable and active. Interacting with others as a company is a daily task, and it's important to keep your business' accounts active most of the time (which means posting, commenting, and replying quickly and often). I am well acquainted with Facebook, Instagram, Pinterest, Twitter, and LinkedIn for any and all of your social media needs.
Wedding/Special Event Stationery
Planning your big day (or any other special event for that matter)? I can help you get the word out! Whether it's a wedding, party, reunion, or shower, I'll work with you to get whatever look you're going for. I work with printers both locally and out of state to get you the best results in the time frame you need them.
Social Media Campaigns
Logo / Corporate Identity
Brand Voice / Copywriting
Content Strategy / Wireframing
Social Media Management
Mail & Stationery
Trade Show Booths
They say the best way to learn is by asking questions. I start off any project by running through a list of questions to get to know who/what I am working with, the personality and scope of the project, and the needs that my client has.
Once I have the basics down, I roll up my sleeves and dive into some serious research. Whether I'm looking up inspiration or information, this step is crucial to nailing down the perfect design that my client is looking for.
It's imperative to understand a brand's voice and personality when developing content. Whether I am designing a logo or writing a tagline, I make sure to maintain a consistent look and feel for the brand/client I am working for.